Are You Guilty of Stinkin’ Linkin’ Thinkin’?

Author: John Gergye

Do you know what kind of sites are suitable link partners
for your site?

If you do give yourself a gold star since many seem not to.
At least based on the questions I get.

You see most think small. Too small. And limit the
potential universe of perfectly good linking partners.

In fact many seem to think relevant means "sites exactly
like mine". So if they had a site about "juggling midget
circus clowns" the small thinkers would say they could only
trade links with other juggling midget circus clown sites.

Hogwash.

I call this stinkin’ linkin’ thinkin’ and frankly it
drives me crazy! Because there are any number of related
sites that have little to do with juggling midget circus
clowns but are still perfectly good link partners. Because
their visitors are just like the ones the owner of the
clown site covets.

Remember too you typically get three things out of any link
trade

PR
Traffic
Link Reputation (from the link text you use)

Almost any link trade should give you PR and Link Rep.
While trading links with relevant sites will get you
traffic. Some more than others naturally.

But Here’s the Big Idea: When you
think relevant you really want to think
in terms of related families of sites.

In the case of juggling midget circus clowns that would
include

• personal clown sites
• clown training
• balloon sculpting
• face painting
• clown costumes

Broadening the scope a tad …

• circus companies
• family circus
• ringmaster schools
• circus books and videos

A bit further afield would be…

• juggling sites
• juggling suppliers
• juggling training site

plus if any such sites exist…

• lion tamers
• trapeze artists
• mime
• fire eating

But I’d even go as far as…

• kids entertainment
• birthday party sites
• or magicians even.

All of which says the juggling midget circus clown site
owner has a whole world of potential link partners that
would be able to deliver up appropriate traffic. And even
if one didn't flood her site with traffic getting two out
of three (PR and Link Reputation) still ain't bad.

Okay but say you're drawing a blank when it comes to
related sites. Here's a short cut that can light your
linking efforts on fire. Since it gives you a quick feel
for appropriate types of sites to approach for links.

Type "YOUR KEYWORD resources" (with the quotes) into the
Google search box and hit enter. Obviously replacing YOUR
KEYWORD with your focus or theme keyword phrase.

This search will return all sorts of links pages and
directories. Clicking on the listings returned will
quickly reveal related types of sites others are using as
link partners.

For instance entering "clown resources" returned among
others this site www.clownresourcedirectory.com/. By
itself this one alone would give the owner of the juggling
midget circus clowns all the relevant site ideas she'd ever
need. Plus it can turn up some decent linking partners
too!

So banish stinkin’ linkin’ thinkin’ from your mind right
now. Don't handcuff your linking efforts by thinking
small. Instead think big. Expand your linking universe
like this and soon you'll expand the number of links you've
got to ride to higher Google rankings.

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About the author :
John Gergye
http://www.traffic-test-tube.com
John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml/ Or test your search engine IQ by taking his seo quiz http://www.traffic-t

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